Art Direction & Illustration
Child Abuse Prevention
There are roughly 77 child abuse every hour (2016). What struck me about this issue, is how often the abuser is a parent or guardian, as it’s their responsibility to keep them safe and healthy. Child Help provides an emergency hotline and encourages everyone in each community to get involved. I created this campaign utilizing hand drawn typography to evoke empathy.
I wanted to display each piece in both public and very private places. A child or bystander could suffer, witness, or seek help on the street or in the privacy of a bathroom stall.