Brand Identity Design
Women’s Empowerment • Fitness
I was assigned to promote a small business through an integrated marketing and promotional campaign. Upon contacting the founder of Karen’s Dance & Fitness, the trained instructor of Turkish belly dancing had expressed her desire to gain exposure and merchandise. She gave me complete creative control, resulting in a change of name, “Yara”. It’s Turkish word meaning “strength” or “courage”, which is something she hopes her clients gain from her classes. I treated this assignment as a paid, freelance opportunity and evaluated the most effective methods to increase her business.
I explored multiple methods for communicating with her existing and her new, potential customers, including social media, print ads, signage, and merchandise.
Photography: Ty Shaffer, Scott Warfel