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Brand Identity Design
Women’s Empowerment • Fitness

I was assigned to promote a small business through an integrated marketing and promotional campaign. Upon contacting the founder of Karen’s Dance & Fitness, the trained instructor of Turkish belly dancing had expressed her desire to gain exposure and merchandise.  She gave me complete creative control, resulting in a change of name, “Yara”. It’s Turkish word meaning “strength” or “courage”, which is something she hopes her clients gain from her classes.  I treated this assignment as a paid, freelance opportunity and evaluated the most effective methods to increase her business.


I explored multiple methods for communicating with her existing and her new, potential customers, including social media, print ads, signage, and merchandise.


Photography: Ty Shaffer,  Scott Warfel